Privacy policy

Privacy Policy – Beds Emporium Ltd

This Privacy Policy explains how Beds Emporium (444 Chester Road North, Birmingham, B73 6RG) collects, uses, stores, and protects your personal data when you use our website https://bedsemporium.co.uk or purchase our products and services.

 

 

1. Definitions

  • Website: Refers to https://bedsemporium.co.uk.

  • Data: Any information you provide to us, including account details, order information, communication, and browsing data.

  • Cookies: Small text files placed on your device to help us identify recurring visitors, improve user experience, and analyse website activity.

 

 

2. Data Protection Officer

Our appointed Data Protection Officer (DPO) is responsible for all matters relating to the General Data Protection Regulation (GDPR) and the security of your personal information:

  • Name: Mr. Mohammed Din

  • Phone: 0121 822 0687

  • Email: info@bedsemporium.co.uk

  • Address: 444 Chester Road North, Birmingham, B73 6RG

 

 

3. Who We Are

We are an online retailer of beds, mattresses, and accessories. Protecting your personal data is a core value, and this Privacy Policy explains how we meet our legal and ethical obligations.

 

 

4. What Information We Collect

We may collect the following personal data for legitimate business purposes:

  • Name, age/date of birth

  • Contact details: billing & delivery addresses, phone numbers, email

  • Orders and purchase history

  • Website browsing and usage activity

  • Account passwords

  • Payment card details (processed securely via third-party providers)

  • Marketing preferences

  • Survey responses, interests, and feedback

  • Location information

  • Communications with our customer service team

  • Publicly available data you share (e.g., social media profiles)

  • Referring and exit URLs automatically collected

 

 

5. How We Collect Your Data

Data may be collected:

  • Directly when you provide it via forms, emails, calls, or surveys

  • Automatically via cookies and website analytics

  • Through third-party providers (e.g., delivery partners, payment services)

 

 

6. Cookies

6.1 First-Party Cookies

Used for website functionality, user preferences, and analytics. Some cookies are strictly necessary and do not require consent.

6.2 Third-Party Cookies

Third-party cookies may be placed on your device to display relevant ads or for analytics purposes (e.g., Google Advertising).

6.3 Managing Cookies

You may disable cookies in your browser settings, but this may affect website functionality. Consent will be requested on first visit for non-essential cookies.

 

 

7. How We Use Your Data

We process your data lawfully for purposes including:

  • Registering you as a customer

  • Processing and delivering orders (including payments, refunds, and returns)

  • Improving website, products, and services

  • Verifying identity and preventing fraud

  • Contacting you regarding your account, orders, or surveys

  • Delivering personalised marketing if consent is given

  • Complying with legal obligations

We do not sell your data to third parties.

 

 

8. Who We Share Your Data With

Your data may be shared with third parties only to provide services you have requested, including:

  • Delivery partners (e.g., Premier Deliveries, Tuffnells, Royal Mail)

  • Payment processors (e.g., Klarna)

  • Customer service and support platforms (e.g., ZenDesk)

  • Analytics and review services (e.g., Trustpilot)

All third parties are required to:

  • Keep your data secure

  • Use your data only for the specified purpose

  • Not share your data without our consent

We may also disclose data where required by law.

 

 

9. Data Storage and Security

  • Your personal data is stored securely in electronic formats.

  • Access is restricted to authorised personnel only.

  • Security measures include encryption, secure servers, and managerial procedures to prevent unauthorised access, loss, or disclosure.

 

 

10. Your Rights

You have the following rights under UK GDPR:

  • Access your personal data

  • Request correction or deletion of inaccurate or outdated data

  • Object to direct marketing

  • Restrict processing in certain circumstances

  • Withdraw consent to data processing at any time

  • Lodge a complaint with a supervisory authority

To exercise your rights, contact: info@bedsemporium.co.uk or post to 444 Chester Road North, Birmingham, B73 6RG.

 

 

11. Data Retention

Your personal data will be retained only for as long as necessary to fulfil the purpose it was collected for, comply with legal obligations, or resolve disputes.

 

 

12. Payment Providers

If you choose Klarna or another third-party payment option, relevant personal data (contact and order details) may be shared for eligibility checks and processing. Your data will be handled in accordance with Klarna’s privacy policy.

 

 

13. Breaches and Confidentiality

We may be required to disclose personal data if there is a risk of harm to individuals, the public, or if required by law. Internal procedures ensure disclosures are justified, authorised, and documented.

 

 

14. Changes to This Policy

We may update this policy to comply with legal requirements or business needs. The version on our website will always be the most current.

 

 

15. Contact Information

If you have any questions about your personal data or this Privacy Policy, please contact:

  • Email: info@bedsemporium.co.uk

  • Phone: 0121 822 0687

  • Address: 444 Chester Road North, Birmingham, B73 6RG

Last Updated: 5th April 2026